113th SEASON

JOE'S STONE CRAB

For more than 20 years, The M Network has been the branding agency behind the iconic Joe's Stone Crab. This year marked their 113th season.

In a world that is rapidly changing, politically and technologically, our goal was to remind our target audience of the timeless, consistent excellence that has been Joe's for more than 100 years.

CAPABILITIES LIST
VIDEO PRODUCTION
AI IMAGE GENERATION
DIGITAL ADVERTISING
PRINT ADVERTISING
PUBLIC RELATIONS

BLENDING
OLD AND NEW
INTO AWESOME.

To drive home the idea that Joe's is timeless, The M Network deployed both cutting-edge and old-school tactics in one, seamless campaign. We not only showed off our AI image generation capabilities, but we also used print advertising in a wholly unique manner – A stunt that could only work in print. These tactics were bolstered by an aggressive PR campaign that reached both local and national audiences.

“

I don't know how you did all that, but I want to be in that world. It captures the feeling of everything I love about Joe's.

— JOE'S CUSTOMER

The digital ads brought memories to life.
The print ad was a cut-out coupon for customers to bring to the restaurant to redeem.

20 Years Of Excellent Branding Continues.