CARPE DIEM
Epilepsy Alliance Florida
Epilepsy Alliance Florida needed a campaign that was both edgy and compelling. The goal was to create one overarching concept that could act as both as a fundraising campaign as well as an educational campaign.
Backed by focus groups and best practice research, M Network came up with the Carpe Diem, redefining what “seize the day” means for people who live with epilepsy as well as for those who don’t.
CAPABILITIES LIST
Strategy
Fundraising
Digital
Character Development
Film/Video Production
Merchandise
Sometimes
being
uncomfortable
is the point
It wasn’t just about the phrase “seize the day” in relationship to epilepsy. It was about making people think. We used real people who live with epilepsy to carry the message through a combination of digital ads, social media, short films, outdoor, and print combined with very cool merchandise that people wanted to wear. We even created a brand-new character, CD the Seizure Alert Dog, to bring our message to kids.
Not everyone liked connecting the
Carpe Diem/Seize the Day line to epilepsy,
but everyone remembered it.
“
Love love love what
you put together.
So excited!!!! Great job.
— Karen Egozi,
President & CEO
Great Marketing Helps Seize the Day.